Online Marketing Channels

“Marketing is the art of getting people to change their minds – or to maintain their mindsets if they’re already inclined to do business with you.” ― Levinson, Jay Conrad (2007) Guerrilla Marketing New York, New York: Houghton Mifflin Company

What if our working definition of online marketing read like this; “Online Marketing is the art of building relationships that inspire referrals.” Kautz, Will

Inspire people to join, participate and bring value to a community. As businesses if we provide value and benefits to our community they will spread our message – that is “Word of Mouse Marketing.”

Inspire, provide value, earning trust and building relationships through your online communities.

“Get Got or Be Inspired”
Mr. Levinson hit the nail on the head. Businesses need to get people to change their minds or maintain their mindset but if you replace the word “get” with “inspire” you now have word that also inspires the business owner.

The connotation between the two words has two very different subjective results. Therefore, to cause a business owner to become creative my responsibility as an online marketing professional is to not only inspire my clients’ community but to inspire my clients. In doing so, the subjective snowball of online communities and online marketing come together and begin to roll.

“Get Got or Be Inspired” personally I have never appreciated being “got” but have always shared what inspires me!

An Online Community is one Marketing Channel,
“A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.” – Wikipedia

Marketing Channels result in capturing the attention of people who are interested in a specific topic and looking for a reason to buy. Give them a reason. Inspire them to action. Understand the marketing institutions and marketing activities so that you can customize your businesses marketing to your community.

From a mountain road, imagine a stream winding through the valley below, you can see how the water moves and you can see where the water comes from when it rains. The mountain side terrain tells you where the paths are and how many paths there were during the storm.

How many paths to your website would you like to develop? That would be all of them, right? Yes, but how?  Start with this question. Is your business a “cookie cutter” everyone knows what you do
type of business or does your business posses its own personality, nuances, and unique
character?

If you think you are a cookie cutter we can inspire you to develop your unique personality and character.  If you know you are unique but you are not getting the results that you want we can inspire you to achieve greater than you have imagined.   You deserve to dominate your market set an appointment so we can discuss how you can!